09 Azera
Key Features
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   2009 Azera — Key Features
Product Highlights

Azera features uncommon premium appointments:

• Power rear sunshade on Azera Limited             
• Integrated memory system for driver's seat,
  outside mirror positions and steering column
  position on Azera Limited
• 8 standard Airbags
• 5-speed automatic transmission with
• Dual front automatic climate control
• Auto down and up for driver window
• Hydraulic arm for hood makes opening the hood
  almost hands-free
• 60/40 Split-fold rear seat for maximum
• Rear-seat ventilation, center console mounted
• Concealed strut-assisted trunk mechanism
  provides for upscale, smooth functioning
• Anti-theft engine immobilizer, remote keyless entry with trunk and panic functions,
  reverse-cut designed key
• Rain-sensing wipers
• Power tilt & telescopic steering column with memory
• Power adjustable foot pedals
• Power folding exterior sideview mirrors with turn signal indicators on Limited
• Infinity® audio system with in-dash 6-disc CD changer, digital amplifier and premium
• Available Navigation system on Limited

Azera features standard Electronic Stability Control (ESC)

•  NHTSA studies show passenger cars equipped
   with ESC experience 35% fewer single vehicle
   crashes and 30% fewer single vehicle fatalities

•  Reduces unintended understeer (plowing)
   - Sensors measure differences between driver’s
     intended path when actual turn is less than
   - Braking force is applied to inside rear wheel to
     correct vehicle’s understeer

•  Reduces unintended oversteer (fishtailing)
   - Sensors measure differences between driver’s
     intended path when actual turn is more than
   - Braking force is applied to outside front wheel to
     correct vehicle’s oversteer

•  ESC includes Traction Control System (TCS) which
   reduces wheel spin under acceleration

•  ESC cannot compensate for severe driver error

Azera has an impressive standard braking system

Standard front and rear disc brakes:
•  Ventilated front and solid rear disc

•  Standard ABS with Brake Assist and EBD
   - 4-wheel electronic, 4-sensor, 4-channel ABS with Brake
     Assist and Electronic Brake-force Distribution (EBD)
     •  Brake Assist provides maximum braking force when a
        panic stop is detected.
     •  EBD balances braking forces at each wheel when the
        car is dynamically loaded.

•  Rotor size:
   - Front/rear: 11.9 inch/11.2 inch
   - Front/rear width: 28mm/10mm
   - Caliper type: Single piston

•  Drum-in-Hat parking brake: 190mm

•  Booster type: 8” + 9” tandem


Most Standard Safety Technologies in its

• Eight standard airbags: 2 advanced front airbags,
  2 front seat-mounted side-impact airbags,
  2 rear seat-mounted side-impact airbags, and
  2 roof-mounted side curtain airbags for front and
  outboard rear passengers

• Electronic Stability Control (ESC) with Traction
  Control System (TCS) and Anti-lock Braking
  System (ABS) and Brake Assist

• Front Active Head Rest Restraints

Product Links

Scheduled Maintenance     Accessory Brochure     Quick Reference Guide     Fast Facts  

eBrochure   Pocket Guide   LG Nav Unit /DVD Player Owner's Manual

Product Overview

Premium comfort and convenience
•  More interior volume than Toyota Avalon, Mercedes E-Class sedans and BMW 7-Series.
•  Power tilt & telescopic steering wheel, rain-sensing wipers, power-folding side mirrors, and
   power rear sunshade
•  Turn signal indicators mounted in sideview mirror case
•  Electroluminescent instrument cluster and blue interior illumination
•  XM Satellite radio standard

Most standard safety technologies in its class
•  Eight airbags
•  Electronic Stability Control (ESC) with Traction Control System (TCS) and Anti-lock Braking
   System (ABS) and Brake Assist
•  Front Active Head Rest Restraints

Powerful, and technologically advanced
•  Powerful, clean and efficient all-aluminum 3.8L V6
•  More standard horsepower than Buick LaCrosse
•  263 HP, 257 lb.-ft. torque
•  Ultra-Low Emissions Vehicle classification (ULEV)

Quality & reliability, backed by America’s Best Warranty™

Who's Buying Azera

•  Married “Boomer”, trending towards male, and college educated
•  Male 55%, College grad+ 60%, Married 80%
•  Median household income $70,000
•  Median age 58

Why They Buy

•  SMART CHOICE - Azera offers an unprecedented combination of comfort & convenience,
   safety, power and quality. Named Consumers Digest 2007 "Best Buy" and was Edmunds.com
   Editor's Most Wanted Sedan under $30,000.
•  DISTINCTIVE STYLING - Looks better than the other cars in this segment. Topped the Large
   car segment in the J.D. Power and Associates APEAL study 2 years in a row.
•  WELL BUILT - Premium comfort and convenience, quality & reliability and backed by
   America's Best Warranty™. Named Best-in-Segment by Strategic Vision in the 2007 Total
   Quality Index.
•  SAFE AND SECURE - Standard 8 airbags. Advanced front airbags, front seat-mounted
   side-impact airbags, roof-mounted side curtain airbags and rear outboard seat-mounted
   side-impact airbags.

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